Allure Enters a New Era, Strengthening Its Influence in EMEA

Press Release — Paris — 25 March 2025

25 March 2025

Allure’s rapid rise in the EMEA region testifies to its pursuit of excellence, and the rebrand revealed today reflects the company’s commitment to bringing the highest architectural and design standards to global organizations’ real estate projects.

Founded in 2011, Allure set out with a bold ambition: to challenge industry norms and redefine workplace architectural services. Over the years, the firm has done just that—delivering increasingly complex and technical projects with precision. This approach has earned the trust of leading global organizations across diverse industries, including Finance, Law, Consulting, Luxury, Food & Beverage, Energy, and Technology.

As its team and expertise continue to grow in pursuit of excellence, the brand evolves to reinforce its position as the trusted partner for global decision-makers — those managing the complex delivery of large-scale corporate design projects across EMEA.

This rebrand is a natural next step in Allure’s growth, reflecting the firm’s ongoing development and increasing presence in the market. It communicates to clients that Allure is well-equipped to meet their evolving needs, while staying grounded in the values that have guided its journey.

« Our rebranding is more than a visual transformation. It’s a renewed statement of who we are, what we stand for, and where we’re headed. It’s about aligning our identity with our vision and strategy, reinforcing our commitment to excellence, and creating a deeper connection with those we serve. »

Elise Darson de Monts, Head of Marketing & Communication at Allure.

A New Identity Driven by People and Purpose

At the heart of this transformation is Allure’s manifesto—’MAKE THERE, THEIRS‘—which embodies the meaningful connection between two terms: ‘there,’ representing geography, place, and space, and ‘theirs,’ signifying a sense of belonging. This now stands as the firm’s commitment to everyone involved, creating a lasting impact that forges an emotional bond between a place, its location, and its users.

This tagline is also deeply rooted in Allure’s approach of working as an extension of the client’s team, defining a strategic framework that brings clarity and turns stakeholders’ vision into actionable reality.

Combining global expertise and local integration in workplace design across EMEA

Our global understanding of EMEA market dynamics and macro trends, with deep expertise in local specificities, is a key asset for global organizations that are often distanced from the continent and the local project. That’s why we strike the perfect balance between addressing the unique needs of end users and fostering lasting relationships with stakeholders —without compromising either. The goal is also to make the project truly THEIRS, even when they are not physically present on-site and will not be working from there.

This evolution also speaks to Allure’s multicultural and multilingual teams, whose expertise is central to delivering thoughtful solutions that address the needs of clients across the region.

« At Allure, our strength lies in our people, their vision and ability to transform complexity into seamless execution. This new identity reflects the collective talent that drives us forward, enabling us to seamlessly combine global expertise with local integration. »

Keith Heywood, Managing Director, Allure

With collaboration at its core and a fresh perspective shaped by human relationships, Allure is heading towards its next stage of growth driven by excellence, inspired by creativity, and grounded in humility.

About Allure

Allure is an international architectural design firm delivering large-scale, future-proof work environments across EMEA for leading global organizations. With a cohesive offer that seamlessly combines global expertise with local integration, Allure’s agile and talented team doesn’t just ‘manage’ projects — it transforms them into outstanding experiences.